Trade Marketing

How to affect market share growth and outperform the competition?

Trade marketing is a broadly defined marketing activity aimed at increasing sales, listing a product, improving its visibility and exposure, and maintaining good relations in the distribution channel between the factory to the final point of sale. Trade marketing also known as B2B marketing or trade marketing is an often underestimated marketing department in companies. It is through these activities that we can build a large market share and influence the competition. The market has a capacity, it can absorb a certain number of products of a certain category. Thanks to Trade marketing, we can make it our products to “spread” in the market and be more widely available to the final consumer.

What trade marketing activities can we offer your brand?

Product Launch Marketing (PLM) is a strategy to market/promote your product in B2B channels

Improve product display at the point of sale with:

• Shop-in-Shop systems,
• POS materials,
• STANDS,
• displays

Sales promotions for wholesalers, stores, workshops, traders, salesmen and promoters through:

• loyalty programs
• Incentive programs for salespeople, promoters, employees, distributors and vendors
• raffles and competitions with gamification elements
• buy&get shares

Is it worth supporting brands with trade marketing activities?

Yes! Many of the projects we have conducted for our international clients have shown the enormous potential of these activities, as well as the greater impact on sales growth than many B2C campaigns targeting consumers. Trade Marketing is a major sales and relationship force that often lacks a proper budget in the marketing mix of brands.