Unique One - integrated marketing agency
We know people - that's why we are effective. We have been researching consumers needs for over a dozen years. We know them, and what they are looking for while shopping, which dreams want to fullfill. We are close to people. Clients of our clients. That's why we still help to increase the sales records and more often to achieve the success by our brands.
Increased traffic to the network for 67%
50% sales increase in saturated markek
63% sales increase in 2 months
13.5 mln applications to a single sales promotion
biggest lotteries and contests operator in Poland
The main goal of Receipt Lottery organized by Unique One for Ministry of Finance is to inform customers that by taking their recipet, after their purchase, it supports fairness and honesty. The lottery will take place all year, from the 1st of October to the 30th of September 2016.
Virtual scratch card or e-scratch card is an innovative mechanism to be used in promotional lotteries. It significantly reduces the costs of the whole project, because there is no need to print lottery tickets (scratch cards) in the printing house. Consumers receive an attractive mechanism in which information about the win is displayed immediately on the screen (Instant Win).
The mechanism includes desktop, mobile web and mobile application versions. Unique One has a ready-made virtual scratch card mechanism tested on several lotteries. We encourage you to test this effective sales promotion tool.
More information can be obtained by asking a question through the contact tab.
Orlen Lottery is the largest promotional lottery in Poland in terms of prize pool. The winners include 88 family SUV Peugeot 3008s, exclusive racing trips with Robert Kubica and 11,650,000 VERVA products. The face of the campaign is Robert Kubica, our enly representative in the queen of motorsport. The lottery is based on scratch cards and will last until the end of the year. Drawing reports are broadcast after News on TVP1, about 20:00.
Gaming is a fast-growing industry with a huge marketing potential. We took advantage of this trend in a nationwide promotional campaign for the Lion brand, whick lasted 5 monthd. The responce from consumers was amazing. We used the bot on the Messenger platform to receive reports.
The action consisted of two stages - at the first of them the opportunity to vote on proposals of the so-called challenges, i.e. tasks that were carried out by influencers involved in the action. The latest Canon EOS R system was used to implement the tasks. The second stage concerned voting for the implementation of previously selected challenges - they were published on influencer social media. Followers cast their votes, and also commented on each implementation - they were the winner. The most active followers will receive an award - inspirational meeting with one of the influencers.
This is the slogan of the latest promotional campaign of Totalizator Sportowy. Unique One Agency developed the concept for the campaign based on their promotional lottery, in which one the consumers can choose the color of the prizes.