Ask for offer

Aleksandra Izraelska Business Development Director

Run your project
with Unique One

Write or call for a unique offer!

aleksandra.izraelska@uniqueone.pl

+48 535 999 744

POMIŃ INTRO

NESCAFE!

Win prizes from vending machines

Client/Brand: Nestle Poland / Nescafe

Action name: Win prizes from NESCAFE vending machines!

Type of action: Instant Win promotional lottery

<br /> <b>Warning</b>: Undefined variable $icon__alt in <b>/home/linearecta/ftp/wwwuniqueonenowe2023/wp-content/themes/uniqueone/templates/elastics.php</b> on line <b>841</b><br />

Campaign objectives

+20% increase in sales volume of NESTLÉ Professional beverages available in vending machines

Stimulate Consumers to purchase beverages in vending machines

Increase frequency of purchases among existing Customers

Support the NESCAFÉ brand through vending machines

Target group

    • Consumers using vending machines serving hot beverages:

-at train stations
-at universities
-in hospitals
-in offices
-other

Implementation of the campaign

Mechanism and strategy

The lottery uses an innovative Instant Win mechanism. The participant does not wait for the drawing only receives the result of the lottery immediately after casting the entry.
We have prepared a promotional lottery dedicated to the target group. The mechanism was based on 3 simple steps:

  • 1

    Buy any promotional product from a NESCAFÉ vending machine and keep the mug with the code!

  • 2

    Register the code from the mug at www.nagrodyzautomatow.pl and see if you won a movie ticket right away!

  • 3

    In addition, each of your entries is entered into a drawing for weekly prizes and the grand prize!

Communications

Communication of the action included:

  • POSM

  • Website

  • Videoonline

  • Social Media

  • Packaging

The main communication medium was branded vending machines. We used promotional mugs with KODs, a wobbler, a floor sticker, a machine overlay, and posters.

A landingpage for the lottery was also created, and the entire campaign was supported by a banner campaign and in the socialmedia of the NESCAFÉ brand. In addition, a YT video was prepared to promote the mechanism as well as the lottery itself.

Materials presenting the creation

Wobbler
Sticker

Effects of our activities

  • 155 419action requests. Please note that only the vending machine channel took part in the action.
  • +12% more applications vs. previous consumer campaigns for NESCAFÉ involving all distribution channels and all brands.
  • 2x greater responserate than the market average of FMCG lotteries in Poland
  • 30% increase in sales offered codes in promotion vs original pool
  • 155 419 action requests.
  • 30% sales increase
Check other Case Studies