Case Study LION - UNIQUE ONE

Client/Brand: Lion

Action name: Enter the game

Type of action: B2C sales promotion

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Campaign objectives

Target group

Shoppers of traditional and modern channel networks.
Both women (44%) and men (56%).
Young people (core target group age 16 – 24), lead an active lifestyle. They live a “herd” life and have a lot going on with them, meeting with their friends as often as possible. As many as 90% of the group regularly use the Internet, and 85% have a profile on Social Media.

Implementation of the campaign

Mechanism and strategy

“Get into the game!” is a brand new consumer promotion concept aimed at the gaming community, based on the rapidly growing gaming trend. The bar became a “currency” that could be exchanged for full versions of games, skins, premium currencies and more. The partner of our campaign was the dogry.pl website. Every entry in our campaign was a winner. In order to take part in the action, one had to:

1
Buy a LION bar in
packaging with promotional communications.
2
Report the code from the
package to www.dogry.pl/lion or via
BOT on the dogry.co.uk channel on FB.
3
Receive 100 PKT
for use on the site.