Case Study
Berlinki
And who says
Client/Brand: Animex / Berlinki
Action name: And who says
Type of action: B2C sales promotion
Campaign objectives 
Target group
- Shoppers modern, young people 30+.
- Residents of medium and large cities.
- Individuals with above-average earnings.
Implementation of the campaign
Mechanism and strategy
Action organized in the form of a competition. Tailor-made actions were prepared for several chains: Selgros, Polo Market, Stokrotka, Arhelan, Topaz, Frac. The promotion in each chain lasted 4 weeks. A communication umbrella was created for the action, and the differences between the chains were in the prizes offered and the competition task.
In order to take part in the action, one had to:
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1Buy any 1 to 3 packages of Berlinka products in the respective chain.
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2Create a short, creative dialogue of Berliners or write what you like Berliners for.
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3Send an SMS application to the dedicated number for the action.
Communications
Communication included:
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Commercial press
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POSM
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Website
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Social Media
The primary medium used for the campaign was the materials available in stores: posters, wobblers, chain newspaper modules.
The promotion was also supported on the social media profiles and websites of the respective chains.
Materials presenting the creation
Effects of our activities
- 300% goal by the best chain of stores
- 20-47% sell-in increases in TOP 3 chains of stores
- Acquisition of additional communications stores
- Greater brand visibility at the point of sale
-
300%
goal
-
44%
increase in sell-in
