Action name: "DISCOVER THE NEW dimension of VELVET absorptivity"
Type of activity: Product presentation - Hostess / prize contest
Mechanics: Buy a minimum of 1 Velvet product, take part in a Hostess competition, win and take the prize right away at the place of sale. For a variety of fun for the host, the Unique One host alternately used 4 types of contest mechanisms. Animation and competition have generated great interest among Tesco consumers.