Client/brand: PKN ORLEN S.A.
The name of the action: Orlen Lottery
A kind of action: Sales promotion: Promotional lottery
Mechanics: In order to take part in the lottery, you need to buy at least one Promotional Kit at a time, and then pick up the scratch card from an employee of the Orlen station. The participant who has win immediately learns about the prize he or she will receive, i.e. either a car or one of the VERVA products. Additionally, a VITAY participant can register the codes from scratch cards at www.loteria.orlen.pl and play for a trip to the race with Robert Kubica.
Prizes: 88x Peugeot 3008 SUV, 11 650 000x VERVA product, 6x trip to the Robert Kubica race.