M1 like a million

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WHAT WOULD YOU DO TO GET A MILLION?

Client / Brand: M1 Shopping Center

Action name: "Millionada"

Type of activity: Lottery

Mechanics: Shop at the M1 mall, get a lottery card and register your purchases. Acceptance of applications was based only on mobile application. The application was installed on tablets at the promotional booth in CH M1. The application registered a participant who was recognized by a scan of the card as well as registered a purchase by scanning receipts or invoices. The application has the ability to remotely update and has an extensive backend for analyzing on-line customer transacting. The main prize draw was held in Radom and was broadcast live via satellite to other CH M1. For the draw was prepared a special, mechanical random machine. Prize:

Main prize - PLN 1 million and gift vouchers for M1

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