LION GET IN THE GAME
Client/brand: Nestle Poland/Lion
Action name: wejdzdogry.pl
A kind of action: Loyalty Partnership Program
Mechanics: We have acquired a partner for the action – the gaming portal dogry.pl, which allows you to buy skins, keys, premium currency, or full versions of games. In each promotional Lion bar there was an alphanumeric code, which could be exchanged for 100 points on the dogry.pl portal. Reports were received through a dedicated landing page on the partner’s website and through a bot in the Messenger application. The response from customers was so high that the pool of available codes in the program was increased several times.
Unique One was responsible for the concept, creation of a stylized KV action, promotional packaging, digital campaign (facebook, instagram, e-mailing), website and POS materials, commercial press, partner acquisition and action service.