The most successful projects of Unique One
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The main goal of Receipt Lottery organized by Unique One for Ministry of Finance is to inform customers that by taking their recipet, after their purchase, it supports fairness and honesty. The lottery will take place all year, from the 1st of October to the 30th of September 2016.
In October 2016, we launched a campaign for the brand Herbapol under the slogan "Fruit Lottery". This was based on a promotional lottery and was nationwide. Unique One Agency was selected for the project by the tender. Well known for their popular Instant-Win mechanism - the participant immediately learns whether he has won or not. Unique One was responsible for the preparation of the mechanism and handling of the lottery mechanism and its organization, as well as the development of POS materials, websites and TV spots. The promotion has supported national television and point-of-sale campaigns
It was the 8th time we have organized the biggest in Poland lottery promoting Lotto games. This year it was possible to win: 18 white Mercedes-Benz cars class A and 267 different prizes such as: notebooks, smartphones, smartwatches and tablets. Lottery took place all summer, since the 4th of July to 31st of the August 2016. It was based on very popular instant-win mechanism, where every year millions of Polish take part in our lottery. All was finalized at ‘Wielka Warszawa’ horse race track in Służewiec. The gala was lead by Conrado Moreno and the prizes were given by the Chairman of Totalizator Sportowy.
Unique One Agency in 2016 had the pleasure to prepare a sales promotion for the manufacturer of roof windows - brand VELUX. The program was based on now popular "cash back" mechanism. The integrated marketing agency was responsible for the promotion handling, creation of KV, on-line media, press materials and the creation and production of POS materials: posters, wobblers, leaflets, hangers and stickers. Unique Digital has developed an IT solution for consumer registration and an enhanced CRM for automatic reporting and program management. The campaign was supported by a media campaign.
The action was very popular so it is continuing without a break in 2017!
The next innovation has entered the Polish market by our agency. We have created the first mobile app for reading dates from receipts. The app is created for Android and iOS and was made for registration of receipts for National Receipt Lottery. By using the camera on your mobile or tablet it finds dates on the receipt and puts it into the digital and automatically fulfilled the application form for event. The user has to only accept the application.
Under such slogan there were two editions of the nationwide audiotex lottery on the Kaufland network together with Nestle Polska. The campaign was entirely developed by the Unique One integrated marketing agency as a result of the winning tender. The purpose of the promotional campaign was to increase the sales of Nestle brands and their visibility on the market. UNIQUE ONE was responsible for the creative concept, organization and operation of the audiotex lottery. Activities were supported by POS at points of sale (posters, flyers, and Kaufland newsletters).
It's summer time –which means it's Loteriada time - the largest lottery in Poland promoting Lotto games. In the Unique One Lottery this year you can win 12 MINI cars and 1000 tablets from Lenovo. We invite you to Lotto points from 1 July to 30 August 2015! Details at www.loteriada.pl.
The next edition of spring lottery Multi Multi organized by Unique One was very popular. We got a few millions of applications and the indicator of Response Rate stopped at an incredibly high level. The main goal was to educate and to explain the rules of Multi Multi lottery and to promote the game with Plus. For winners we prepared the car and over 400 different material prizes. Each participant could choose the prize he want to win.
For the Sokołów brand, we organized a nationwide sales program targeted at grocery stores. The campaign was to encourage stores to place orders on a regular basis. For each target market, the stores received immediate benefits, and for the achievement of 4 targets in a row they took part in the prize draw. Participants were able to win : 2 x 10 000 zl, 10 Thermomix and 40 Bosch kitchen robots. In addition, participants were able to pick up the entire collection of knives. More than 1,500 groceries were involved. To increase the effectiveness of the action, the program was supported by a sales incentive scheme for dealers and drivers.
This is the creative title of nationwide campaign we were happy to lead for Nescafe brand from Nescafe Polska company, which is turning 150 years old this year. Unique One Agency was responsible for big Idea of this campaign, graphic materials, organization and realisation of this project. For this campaign we created the landing page with a special animation of spinning mug (Instant Win mechanism), which stopped on the prize that you have won. The event was highly recognized and got great credibility on the polish market.
On the occasion of the 22nd birthday of Macro in Poland we have created an offer-loyalty platform called Macro Bonuses. This is a new digital form of communication with Macro clients. You can find there promotional offers, discounts, contests and lotteries. The offers available after logging in are personalized and broken down depending on the type of activity. The platform is available from September 1, 2016.
At the beginning of its activity on the platform were available following actions: loyalty program Punktomania, tour contest (over 140 trips to the Canary Islands), mobile application and lottery supporting Punktomania. This is a tool where you can find a variety of offers. Macro customers have a whole range of benefits to choose from. Macro bonuses are also supported by the helpline where each participant can get answers to their questions.
Discount-loyalty program. This year Punktomania the first time ever is in full digital format. The program is available on the sales platform macro-bonusy.pl also supported by the team Unique One. There are two cars to win in action. There are dozens of different products in the discount program that can be ordered through the Macro Bonuses website.
Unique One for their 5th birthday organized a promotional lottery created for increasing the interest in the Kaskada's games. In the drawings for Totalizator Sportowy during the lottery, after buying the ticket , participants received a special promotional coupon code. They were able to win 5 Renault Twingo and 280 other material prizes. Generating lottery coupons took place from 11 January to 14 February 2016.
We had the pleasure to organize a nationwide promotional lottery for loyalty program participants on the Żabka and Freshmarket networks. This unusual hybrid of promotional mechanisms, participants had to exchange e-stamps of the loyalty program for the lottery tickets. An innovative option was the ability to play "va banque", which was great fun for risk-takers as it doubled the chance of winning. And there was something to play, because the main prize were Opel Astra , city bikes and Lenovo tablets.
We invite you to take part in Tesco contest 'Vacation for an A'! You can win attractive cash prizes. The competition runs from the 9 July to the 22 July 2015.
More details about the competition at www.uniqueone.pl/en/regulaminy/konkurs-nestle
Uninterrupted since the beginning of 2012, we organize and operate a loyalty program for Polkomtel. The program is now integrated with an online store, so that participants can choose from several thousand prizes always available. The purpose of the program was created unique software Unique Loyalty. With this lottery came the need to develop a unique loyalty program, and that is what Unique One did best!
The main goal of the promotional campaign under the slogan 'Winiary's Christmas mail' is to increase sales of Winiary products in the pre-Christmas period, very crucial from a business point of view! The action takes place in 5 commercial Stores: Tesco, Carrefour, Auchan, Leclerc, Real.
July 14, 2014
It was launched by Unique One for Nutrition Nestle Polska under the name of "Take the groat on vacations." The campaign is supported on the web, on the internet, on the forums and on social media. Landing page of event was prepared by the group Unique One Digital.
Every day to win in the lottery set of a janitor, weekly children's bikes and at the end of 3x3000 for a trip.
More details at www.kaszkidopicia.pl
June 4, 2014
The "Meet the Nestle family" promotion series will also feature Tesco and Kaufland networks in the form of competition and lotteries. Unique One Agency is responsible for the preparation of KV shares, the development of sales promotion mechanisms as well as the execution of promotion.
In April 2014, Unique One organized an image campaign for the VELVET brand, which took place in TOP 25 Tesco. During the show you could take part in presentations of absorbency of paper towels VELVET. They were supplemented by competitions for consumers who bought towels. The prizes in these competitions were the VELVET mascot, which is a brand new icon after its re-branding.
After months of waiting Google reveals the name of the latest version of Android mobile system - it will be Android KIT KAT! The new name is the result of collaboration between the world's most popular mobile operating system and the world's largest food company - Nestlé.