The most successful projects of Unique One
See projects that were our spectacular success
See projects that were our spectacular success
The main goal of Receipt Lottery organized by Unique One for Ministry of Finance is to inform customers that by taking their recipet, after their purchase, it supports fairness and honesty. The lottery will take place all year, from the 1st of October to the 30th of September 2016.
Virtual scratch card or e-scratch card is an innovative mechanism to be used in promotional lotteries. It significantly reduces the costs of the whole project, because there is no need to print lottery tickets (scratch cards) in the printing house. Consumers receive an attractive mechanism in which information about the win is displayed immediately on the screen (Instant Win).
The mechanism includes desktop, mobile web and mobile application versions. Unique One has a ready-made virtual scratch card mechanism tested on several lotteries. We encourage you to test this effective sales promotion tool.
More information can be obtained by asking a question through the contact tab.
Orlen Lottery is the largest promotional lottery in Poland in terms of prize pool. The winners include 88 family SUV Peugeot 3008s, exclusive racing trips with Robert Kubica and 11,650,000 VERVA products. The face of the campaign is Robert Kubica, our enly representative in the queen of motorsport. The lottery is based on scratch cards and will last until the end of the year. Drawing reports are broadcast after News on TVP1, about 20:00.
Gaming is a fast-growing industry with a huge marketing potential. We took advantage of this trend in a nationwide promotional campaign for the Lion brand, whick lasted 5 monthd. The responce from consumers was amazing. We used the bot on the Messenger platform to receive reports.
This is a creative campaign od the Nescafe brand belonging to Nestle Polska. The action was based on the mechanism of a promotional lottery and was nationwide. The lottery uses the famous Instant Win mechanism. The particiant was immediately informed about the result of the draw by watching a creative animation in a coffee machine, consistent with the concept and slogan of the campaign. Unique one was responsible for the core KV, communication, lottery, POS and website.
Under this slogan, we organized a nationwide promotional campaign for the Nesquik brand. The communication of the campaign is supported by the main FC Barcelona stars: Lionel Messi, Gerard Pique, Ivan Rakitic and Luis Suarez. The main prize is a trip to the FC Barcelona event for parent and child.The type of lottery: instant-win. As usual, we've prepared animations for football players with the character of a rabbit in the main role depicting the moment of the draw and its result.The UNIQUE ONE agency is responsible for the concept, key visual, press creation, lottery service, website preparation, creation of standard and non-standard POS materials and internet campaign.
The action consisted of two stages - at the first of them the opportunity to vote on proposals of the so-called challenges, i.e. tasks that were carried out by influencers involved in the action. The latest Canon EOS R system was used to implement the tasks. The second stage concerned voting for the implementation of previously selected challenges - they were published on influencer social media. Followers cast their votes, and also commented on each implementation - they were the winner. The most active followers will receive an award - inspirational meeting with one of the influencers.
Filip and Zygmunt Chajzer were the faces of a marketing campaign promoting the registration of pre-paid telephone cards.In its activities, the PLAY brand has used a promotional lottery mechanism encouraging Poles to register their numbers in this network. The main award was highly attractive, because its amount was PLN 1 million. The entire prize pool in the lottery has exceeded PLN 3.5 million. For the purposes of the campaign, we have prepared a submit system for applications via sms and www, fully integrated by means of API with the PLAY brand system and databases.
For the Ministry of Finance, we have realized an image campaign targeted at micro enterprises under the slogan JPK VAT - Everything is all right. The campaign refers to the obligation introduced by the Ministry of Finance to settle VAT using the Uniform Control File. The main carrier of the action was a 30 ”TV spot prepared for TVP, Polsat and TVN. We have also developed versions of the video medium for internet campaign. The spot was produced by FM PRO.The spot was produced by FM PRO.
Directed by: Marcin Męczkowski
Performers: Kinga Krasuska, Szymon Michalewicz and Mateusz Bernardyn
For two years in a row we are organizing a nationwide campaign for the FELIX® brand (Purina) called "Wszechkoty", which is very popular among cat lovers. Both campaigns lasted for 3 months and were also supported by a sampling action - everyone who registered the application received the Cat's All Pack. The action was supported by a television campaign, on the Internet and through materials at points of sale. For the needs of the action, we have prepared a dedicated Landing Page.
We organized a digital sales conference for Nestle PURINA. The agency was responsible for the audiovisual, stage, graphic, interactive setting, conference and KV theme. A mobile application was created for the needs of the conference, where the digital event agenda and site map were available. The application also gave the ability to add photos and comment. Attractions in the evening were VR platforms - 5D and 7D, thanks to which you can move to the virtual world. In addition, a digital photo booth operating on the touch screen was available. The culmination of the first day of the conference was playing with a DJ. The music was visualized with special graphs and music videos on a huge LED screen, which added a unique atmosphere.
In October 2016, we launched a campaign for the brand Herbapol under the slogan "Fruit Lottery". This was based on a promotional lottery and was nationwide. Unique One Agency was selected for the project by the tender. Well known for their popular Instant-Win mechanism - the participant immediately learns whether he has won or not. Unique One was responsible for the preparation of the mechanism and handling of the lottery mechanism and its organization, as well as the development of POS materials, websites and TV spots. The promotion has supported national television and point-of-sale campaigns
It was the 8th time we have organized the biggest in Poland lottery promoting Lotto games. This year it was possible to win: 18 white Mercedes-Benz cars class A and 267 different prizes such as: notebooks, smartphones, smartwatches and tablets. Lottery took place all summer, since the 4th of July to 31st of the August 2016. It was based on very popular instant-win mechanism, where every year millions of Polish take part in our lottery. All was finalized at ‘Wielka Warszawa’ horse race track in Służewiec. The gala was lead by Conrado Moreno and the prizes were given by the Chairman of Totalizator Sportowy.
Unique One Agency in 2016 had the pleasure to prepare a sales promotion for the manufacturer of roof windows - brand VELUX. The program was based on now popular "cash back" mechanism. The integrated marketing agency was responsible for the promotion handling, creation of KV, on-line media, press materials and the creation and production of POS materials: posters, wobblers, leaflets, hangers and stickers. Unique Digital has developed an IT solution for consumer registration and an enhanced CRM for automatic reporting and program management. The campaign was supported by a media campaign.
The action was very popular so it is continuing without a break in 2017!
The next innovation has entered the Polish market by our agency. We have created the first mobile app for reading dates from receipts. The app is created for Android and iOS and was made for registration of receipts for National Receipt Lottery. By using the camera on your mobile or tablet it finds dates on the receipt and puts it into the digital and automatically fulfilled the application form for event. The user has to only accept the application.
It's summer time –which means it's Loteriada time - the largest lottery in Poland promoting Lotto games. In the Unique One Lottery this year you can win 12 MINI cars and 1000 tablets from Lenovo. We invite you to Lotto points from 1 July to 30 August 2015! Details at www.loteriada.pl.
Under such slogan there were two editions of the nationwide audiotex lottery on the Kaufland network together with Nestle Polska. The campaign was entirely developed by the Unique One integrated marketing agency as a result of the winning tender. The purpose of the promotional campaign was to increase the sales of Nestle brands and their visibility on the market. UNIQUE ONE was responsible for the creative concept, organization and operation of the audiotex lottery. Activities were supported by POS at points of sale (posters, flyers, and Kaufland newsletters).
The next edition of spring lottery Multi Multi organized by Unique One was very popular. We got a few millions of applications and the indicator of Response Rate stopped at an incredibly high level. The main goal was to educate and to explain the rules of Multi Multi lottery and to promote the game with Plus. For winners we prepared the car and over 400 different material prizes. Each participant could choose the prize he want to win.
For the Sokołów brand, we organized a nationwide sales program targeted at grocery stores. The campaign was to encourage stores to place orders on a regular basis. For each target market, the stores received immediate benefits, and for the achievement of 4 targets in a row they took part in the prize draw. Participants were able to win : 2 x 10 000 zl, 10 Thermomix and 40 Bosch kitchen robots. In addition, participants were able to pick up the entire collection of knives. More than 1,500 groceries were involved. To increase the effectiveness of the action, the program was supported by a sales incentive scheme for dealers and drivers.
This is the creative title of nationwide campaign we were happy to lead for Nescafe brand from Nescafe Polska company, which is turning 150 years old this year. Unique One Agency was responsible for big Idea of this campaign, graphic materials, organization and realisation of this project. For this campaign we created the landing page with a special animation of spinning mug (Instant Win mechanism), which stopped on the prize that you have won. The event was highly recognized and got great credibility on the polish market.
On the occasion of the 22nd birthday of Macro in Poland we have created an offer-loyalty platform called Macro Bonuses. This is a new digital form of communication with Macro clients. You can find there promotional offers, discounts, contests and lotteries. The offers available after logging in are personalized and broken down depending on the type of activity. The platform is available from September 1, 2016.
At the beginning of its activity on the platform were available following actions: loyalty program Punktomania, tour contest (over 140 trips to the Canary Islands), mobile application and lottery supporting Punktomania. This is a tool where you can find a variety of offers. Macro customers have a whole range of benefits to choose from. Macro bonuses are also supported by the helpline where each participant can get answers to their questions.
Discount-loyalty program. This year Punktomania the first time ever is in full digital format. The program is available on the sales platform macro-bonusy.pl also supported by the team Unique One. There are two cars to win in action. There are dozens of different products in the discount program that can be ordered through the Macro Bonuses website.
Unique One for their 5th birthday organized a promotional lottery created for increasing the interest in the Kaskada's games. In the drawings for Totalizator Sportowy during the lottery, after buying the ticket , participants received a special promotional coupon code. They were able to win 5 Renault Twingo and 280 other material prizes. Generating lottery coupons took place from 11 January to 14 February 2016.
We had the pleasure to organize a nationwide promotional lottery for loyalty program participants on the Żabka and Freshmarket networks. This unusual hybrid of promotional mechanisms, participants had to exchange e-stamps of the loyalty program for the lottery tickets. An innovative option was the ability to play "va banque", which was great fun for risk-takers as it doubled the chance of winning. And there was something to play, because the main prize were Opel Astra , city bikes and Lenovo tablets.
We invite you to take part in Tesco contest 'Vacation for an A'! You can win attractive cash prizes. The competition runs from the 9 July to the 22 July 2015. More details about the competition at www.uniqueone.pl/en/regulaminy/konkurs-nestle
Uninterrupted since the beginning of 2012, we organize and operate a loyalty program for Polkomtel. The program is now integrated with an online store, so that participants can choose from several thousand prizes always available. The purpose of the program was created unique software Unique Loyalty. With this lottery came the need to develop a unique loyalty program, and that is what Unique One did best!
Spring Multi-Multi campaign, supports a lottery organized by Unique One. To win the Fiat 500, and the Volvo V40 From April 20 to May 22, play and choose from over 300 fantastic prizes! Register at www.multimulti.pl, submit your coupon code and participate in the lottery.
The main goal of the promotional campaign under the slogan 'Winiary's Christmas mail' is to increase sales of Winiary products in the pre-Christmas period, very crucial from a business point of view! The action takes place in 5 commercial Stores: Tesco, Carrefour, Auchan, Leclerc, Real.
July 14, 2014
It was launched by Unique One for Nutrition Nestle Polska under the name of "Take the groat on vacations." The campaign is supported on the web, on the internet, on the forums and on social media. Landing page of event was prepared by the group Unique One Digital.
Every day to win in the lottery set of a janitor, weekly children's bikes and at the end of 3x3000 for a trip.
More details at www.kaszkidopicia.pl
June 4, 2014
The "Meet the Nestle family" promotion series will also feature Tesco and Kaufland networks in the form of competition and lotteries. Unique One Agency is responsible for the preparation of KV shares, the development of sales promotion mechanisms as well as the execution of promotion.
In April 2014, Unique One organized an image campaign for the VELVET brand, which took place in TOP 25 Tesco. During the show you could take part in presentations of absorbency of paper towels VELVET. They were supplemented by competitions for consumers who bought towels. The prizes in these competitions were the VELVET mascot, which is a brand new icon after its re-branding.
After months of waiting Google reveals the name of the latest version of Android mobile system - it will be Android KIT KAT! The new name is the result of collaboration between the world's most popular mobile operating system and the world's largest food company - Nestlé.
It's summer time - it's Loteriada! So once again we have been spending our vacation like that :) - being the organizer of the biggest lottery in Poland. You could win was Apple's branded equipment, iconic scooters and the Alfa Romeo Sport. Servers accepting applications were heated to redness. We received 13.5 million requests !!!
Now children under 140cm high can enter Makro Halls at weekends. We were asked to communicate and implement this change. We were very happy because a few people from our agency remember those times when they could not enter the Makro and counted the time when they crossed the magical 140 cm :)