Projects
The most successful projects of Unique One
See projects that were our spectacular success
National Receipt Lottery
The main goal of Receipt Lottery organized by Unique One for Ministry of Finance is to inform customers that by taking their recipet, after their purchase, it supports fairness and honesty. The lottery will take place all year, from the 1st of October to the 30th of September 2016.
Virtual e-scratch
Virtual scratch card or e-scratch card is an innovative mechanism to be used in promotional lotteries. It significantly reduces the costs of the whole project, because there is no need to print lottery tickets (scratch cards) in the printing house. Consumers receive an attractive mechanism in which information about the win is displayed immediately on the screen (Instant Win).
The mechanism includes desktop, mobile web and mobile application versions. Unique One has a ready-made virtual scratch card mechanism tested on several lotteries. We encourage you to test this effective sales promotion tool.
More information can be obtained by asking a question through the contact tab.
ORLEN Lottery
Orlen Lottery is the largest promotional lottery in Poland in terms of prize pool. The winners include 88 family SUV Peugeot 3008s, exclusive racing trips with Robert Kubica and 11,650,000 VERVA products. The face of the campaign is Robert Kubica, our enly representative in the queen of motorsport. The lottery is based on scratch cards and will last until the end of the year. Drawing reports are broadcast after News on TVP1, about 20:00.
Lion, get in the game
Gaming is a fast-growing industry with a huge marketing potential. We took advantage of this trend in a nationwide promotional campaign for the Lion brand, whick lasted 5 monthd. The responce from consumers was amazing. We used the bot on the Messenger platform to receive reports.
Get the prizes from the vending machines.
This is a creative campaign od the Nescafe brand belonging to Nestle Polska. The action was based on the mechanism of a promotional lottery and was nationwide. The lottery uses the famous Instant Win mechanism. The particiant was immediately informed about the result of the draw by watching a creative animation in a coffee machine, consistent with the concept and slogan of the campaign. Unique one was responsible for the core KV, communication, lottery, POS and website.
Play for training in Barcelona
Under this slogan, we organized a nationwide promotional campaign for the Nesquik brand. The communication of the campaign is supported by the main FC Barcelona stars: Lionel Messi, Gerard Pique, Ivan Rakitic and Luis Suarez. The main prize is a trip to the FC Barcelona event for parent and child.The type of lottery: instant-win. As usual, we've prepared animations for football players with the character of a rabbit in the main role depicting the moment of the draw and its result.The UNIQUE ONE agency is responsible for the concept, key visual, press creation, lottery service, website preparation, creation of standard and non-standard POS materials and internet campaign.
Great Influencer Battle
The action consisted of two stages - at the first of them the opportunity to vote on proposals of the so-called challenges, i.e. tasks that were carried out by influencers involved in the action. The latest Canon EOS R system was used to implement the tasks. The second stage concerned voting for the implementation of previously selected challenges - they were published on influencer social media. Followers cast their votes, and also commented on each implementation - they were the winner. The most active followers will receive an award - inspirational meeting with one of the influencers.
Lottery, Million Worth Card
Filip and Zygmunt Chajzer were the faces of a marketing campaign promoting the registration of pre-paid telephone cards.In its activities, the PLAY brand has used a promotional lottery mechanism encouraging Poles to register their numbers in this network. The main award was highly attractive, because its amount was PLN 1 million. The entire prize pool in the lottery has exceeded PLN 3.5 million. For the purposes of the campaign, we have prepared a submit system for applications via sms and www, fully integrated by means of API with the PLAY brand system and databases.
Image campaign for the Ministry of Finance
For the Ministry of Finance, we have realized an image campaign targeted at micro enterprises under the slogan JPK VAT - Everything is all right. The campaign refers to the obligation introduced by the Ministry of Finance to settle VAT using the Uniform Control File. The main carrier of the action was a 30 ”TV spot prepared for TVP, Polsat and TVN. We have also developed versions of the video medium for internet campaign. The spot was produced by FM PRO.The spot was produced by FM PRO.
Directed by: Marcin Męczkowski
Performers: Kinga Krasuska, Szymon Michalewicz and Mateusz Bernardyn
Contest Wszechkoty
For two years in a row we are organizing a nationwide campaign for the FELIX® brand (Purina) called "Wszechkoty", which is very popular among cat lovers. Both campaigns lasted for 3 months and were also supported by a sampling action - everyone who registered the application received the Cat's All Pack. The action was supported by a television campaign, on the Internet and through materials at points of sale. For the needs of the action, we have prepared a dedicated Landing Page.
Event Purina New Reality 2.0
We organized a digital sales conference for Nestle PURINA. The agency was responsible for the audiovisual, stage, graphic, interactive setting, conference and KV theme. A mobile application was created for the needs of the conference, where the digital event agenda and site map were available. The application also gave the ability to add photos and comment. Attractions in the evening were VR platforms - 5D and 7D, thanks to which you can move to the virtual world. In addition, a digital photo booth operating on the touch screen was available. The culmination of the first day of the conference was playing with a DJ. The music was visualized with special graphs and music videos on a huge LED screen, which added a unique atmosphere.
Play the colors with Multi Multi
This is the slogan of the latest promotional campaign of Totalizator Sportowy. Unique One Agency developed the concept for the campaign based on their promotional lottery, in which one the consumers can choose the color of the prizes.
Herbapol fruit lottery
In October 2016, we launched a campaign for the brand Herbapol under the slogan "Fruit Lottery". This was based on a promotional lottery and was nationwide. Unique One Agency was selected for the project by the tender. Well known for their popular Instant-Win mechanism - the participant immediately learns whether he has won or not. Unique One was responsible for the preparation of the mechanism and handling of the lottery mechanism and its organization, as well as the development of POS materials, websites and TV spots. The promotion has supported national television and point-of-sale campaigns
When it's summer there have to be Loteriada!
It was the 8th time we have organized the biggest in Poland lottery promoting Lotto games. This year it was possible to win: 18 white Mercedes-Benz cars class A and 267 different prizes such as: notebooks, smartphones, smartwatches and tablets. Lottery took place all summer, since the 4th of July to 31st of the August 2016. It was based on very popular instant-win mechanism, where every year millions of Polish take part in our lottery. All was finalized at ‘Wielka Warszawa’ horse race track in Służewiec. The gala was lead by Conrado Moreno and the prizes were given by the Chairman of Totalizator Sportowy.
Velux. We reward the right choice 2016
Unique One Agency in 2016 had the pleasure to prepare a sales promotion for the manufacturer of roof windows - brand VELUX. The program was based on now popular "cash back" mechanism. The integrated marketing agency was responsible for the promotion handling, creation of KV, on-line media, press materials and the creation and production of POS materials: posters, wobblers, leaflets, hangers and stickers. Unique Digital has developed an IT solution for consumer registration and an enhanced CRM for automatic reporting and program management. The campaign was supported by a media campaign.
The action was very popular so it is continuing without a break in 2017!
Scanning-the-receipt app
The next innovation has entered the Polish market by our agency. We have created the first mobile app for reading dates from receipts. The app is created for Android and iOS and was made for registration of receipts for National Receipt Lottery. By using the camera on your mobile or tablet it finds dates on the receipt and puts it into the digital and automatically fulfilled the application form for event. The user has to only accept the application.
Loteriada 2015, Holiday fun with LOTTO
It's summer time –which means it's Loteriada time - the largest lottery in Poland promoting Lotto games. In the Unique One Lottery this year you can win 12 MINI cars and 1000 tablets from Lenovo. We invite you to Lotto points from 1 July to 30 August 2015! Details at www.loteriada.pl.
Daily voucher for Nestle receipts
Under such slogan there were two editions of the nationwide audiotex lottery on the Kaufland network together with Nestle Polska. The campaign was entirely developed by the Unique One integrated marketing agency as a result of the winning tender. The purpose of the promotional campaign was to increase the sales of Nestle brands and their visibility on the market. UNIQUE ONE was responsible for the creative concept, organization and operation of the audiotex lottery. Activities were supported by POS at points of sale (posters, flyers, and Kaufland newsletters).
Multi Multi Lottery 2016
The next edition of spring lottery Multi Multi organized by Unique One was very popular. We got a few millions of applications and the indicator of Response Rate stopped at an incredibly high level. The main goal was to educate and to explain the rules of Multi Multi lottery and to promote the game with Plus. For winners we prepared the car and over 400 different material prizes. Each participant could choose the prize he want to win.
Sokołów hot Promotion
For the Sokołów brand, we organized a nationwide sales program targeted at grocery stores. The campaign was to encourage stores to place orders on a regular basis. For each target market, the stores received immediate benefits, and for the achievement of 4 targets in a row they took part in the prize draw. Participants were able to win : 2 x 10 000 zl, 10 Thermomix and 40 Bosch kitchen robots. In addition, participants were able to pick up the entire collection of knives. More than 1,500 groceries were involved. To increase the effectiveness of the action, the program was supported by a sales incentive scheme for dealers and drivers.
Spin the Nescafe mug
This is the creative title of nationwide campaign we were happy to lead for Nescafe brand from Nescafe Polska company, which is turning 150 years old this year. Unique One Agency was responsible for big Idea of this campaign, graphic materials, organization and realisation of this project. For this campaign we created the landing page with a special animation of spinning mug (Instant Win mechanism), which stopped on the prize that you have won. The event was highly recognized and got great credibility on the polish market.
Makro Bonuses Platform
On the occasion of the 22nd birthday of Macro in Poland we have created an offer-loyalty platform called Macro Bonuses. This is a new digital form of communication with Macro clients. You can find there promotional offers, discounts, contests and lotteries. The offers available after logging in are personalized and broken down depending on the type of activity. The platform is available from September 1, 2016.
At the beginning of its activity on the platform were available following actions: loyalty program Punktomania, tour contest (over 140 trips to the Canary Islands), mobile application and lottery supporting Punktomania. This is a tool where you can find a variety of offers. Macro customers have a whole range of benefits to choose from. Macro bonuses are also supported by the helpline where each participant can get answers to their questions.
Punktomania
Discount-loyalty program. This year Punktomania the first time ever is in full digital format. The program is available on the sales platform macro-bonusy.pl also supported by the team Unique One. There are two cars to win in action. There are dozens of different products in the discount program that can be ordered through the Macro Bonuses website.
Kaskada birthday lottery
Unique One for their 5th birthday organized a promotional lottery created for increasing the interest in the Kaskada's games. In the drawings for Totalizator Sportowy during the lottery, after buying the ticket , participants received a special promotional coupon code. They were able to win 5 Renault Twingo and 280 other material prizes. Generating lottery coupons took place from 11 January to 14 February 2016.
Lottery in loyalty program
We had the pleasure to organize a nationwide promotional lottery for loyalty program participants on the Żabka and Freshmarket networks. This unusual hybrid of promotional mechanisms, participants had to exchange e-stamps of the loyalty program for the lottery tickets. An innovative option was the ability to play "va banque", which was great fun for risk-takers as it doubled the chance of winning. And there was something to play, because the main prize were Opel Astra , city bikes and Lenovo tablets.
Nestle contest – 'vacation for A' in Tesco network
We invite you to take part in Tesco contest 'Vacation for an A'! You can win attractive cash prizes. The competition runs from the 9 July to the 22 July 2015. More details about the competition at www.uniqueone.pl/en/regulaminy/konkurs-nestle
Conquer the Paris with one look!
Awards: Every day: 5x set of cosmetics L'ORÉAL PARIS. Every week: 2x elegant beautician with L'ORÉAL PARIS products. Main prize: trip to Paris for 2. You can make your submission until the 30th of November 2014.
Loyalty program with 'Gain with Plus'
Uninterrupted since the beginning of 2012, we organize and operate a loyalty program for Polkomtel. The program is now integrated with an online store, so that participants can choose from several thousand prizes always available. The purpose of the program was created unique software Unique Loyalty. With this lottery came the need to develop a unique loyalty program, and that is what Unique One did best!
‘Winter is coming, Nestle snowing with prizes’
In November we organized another lottery for Nestle Polska in the Intermarche network. The entire creation was prepared during the wintertime. Each submission participated in 3 draws: daily, weekly, and final.
Healthy and sporty with Nestle
UNIQUE ONE has the pleasure to organize a nationwide lottery with Nestlé healthy and sporty for Nestlé Polska. The promotional campaign began in June this year and will cover several trade networks.
L'Oreal Men Expert Lottery
This year, in the L'Oreal MEN EXPERT promotional lottery you can win 1000 sets of MEN EXPERT cosmetics, Samsung Galaxy Gear S Smartwatch and the main prize of 10,000 PLN. We invite you to participate from 06.07 to 30.08.2015r.
Play and choose the prizes
Spring Multi-Multi campaign, supports a lottery organized by Unique One. To win the Fiat 500, and the Volvo V40 From April 20 to May 22, play and choose from over 300 fantastic prizes! Register at www.multimulti.pl, submit your coupon code and participate in the lottery.
Try me... and wake up for Spring!
Try me... and wake up for Spring!
This is the title of the spring Nescafe contest for the Intermarche. You can win spring prizes: 10 x 100 zł in Intermarche vouchers Main Prize: Sprint Vespa Scooter
We’re taking steps, we’re winning prizes
The lottery titled ‘We’re taking steps, we’re winning prizes’ has just started. You can win: 5 000 x 100-zloty voucher, 3x 30 000-zloty. Furthermore: 20% discount for shopping in SMYK shops is warranted.
Get a reward for your cat!
In February we celebrate International Cat Day. On this occasion Nestlé Purina organized a contest in the Biedronka network. By sending an MMS with a picture of how you celebrate Cat Day with your pets, you can win attractive prizes for hem.
Make your Christmas wish come true!
The main goal of the promotional campaign under the slogan 'Winiary's Christmas mail' is to increase sales of Winiary products in the pre-Christmas period, very crucial from a business point of view! The action takes place in 5 commercial Stores: Tesco, Carrefour, Auchan, Leclerc, Real.
Try me...in new Nescafe lottery
Try me ... this is title of the new Nescafe lottery that started on the POLOmarket network on November 12th. Participants have the ability to win - Volkswagen Up! And other attractive prizes: NESCAFE Dolce Gusto, 5 x 100zl in vouchers
Get on the road with Nestle!
From the 12th of November it's time for wishes to come true with Nestle. In the Intermarche shops you can win attractive prizes, such as: New Citroen C1, 5 x 100 zł in Intermarche vouchers, 3 x Sony home cinema with Blu-ray and movie set.
Fill the piggy bank
From November 10th, you can fill your piggy bank by buying Nestle products in Biedronka's shops. By choosing baby & infant products you have the chance to win the main prize: 10,000 zlotys, and daily awards of 5 x 100 zl.
Scratch the prize!
Want to win attractive prizes for yourself and your pet? Take part in the lottery, and scratch them! From November 3, you can buy DOG CHOW or CAT CHOW products, and register at www.drapnijnagrody.pl for your chance to win!
On the route of taste
In the new promotional campaign organized by WINIARY "On the route of taste", to try out new Soup flavors. The Lottery was conducted in the Stokrotka and Intermarche networks. Attractive prizes wait for the participants!
The gourmet's crown
On October 3 - 5, in Warsaw, we will organize event called 'The gourmet's crown' – plebiscite for the best restaurant, bar and cafes. More than 200 food outlets participated in the project.
Take the groat on vacations
July 14, 2014
It was launched by Unique One for Nutrition Nestle Polska under the name of "Take the groat on vacations." The campaign is supported on the web, on the internet, on the forums and on social media. Landing page of event was prepared by the group Unique One Digital.
Every day to win in the lottery set of a janitor, weekly children's bikes and at the end of 3x3000 for a trip.
More details at www.kaszkidopicia.pl
Start for the prizes
In the holiday months will be held a nationwide audiotele lottery for Men Expert brand. You can win Lenovo Yoga tablets, cosmetics and 2,000 zlotys. The lottery will be supported at the point of sale as well as on the internet. More on www.menexpert.pl
Loteriada 2014 Carnival of Winning
It's summer time – it's Loteriada time! The largest lottery promoting Lotto games in Poland. In the Unique One Lottery this year you can win 13 cult MINI One and 1000 Asus tablets. Details on www.loteriada.pl Check Lotto points.
Meet the Nestle family
June 4, 2014
The "Meet the Nestle family" promotion series will also feature Tesco and Kaufland networks in the form of competition and lotteries. Unique One Agency is responsible for the preparation of KV shares, the development of sales promotion mechanisms as well as the execution of promotion.
Velvet animations
In April 2014, Unique One organized an image campaign for the VELVET brand, which took place in TOP 25 Tesco. During the show you could take part in presentations of absorbency of paper towels VELVET. They were supplemented by competitions for consumers who bought towels. The prizes in these competitions were the VELVET mascot, which is a brand new icon after its re-branding.
Double birthday in MAKRO
Makro is celebrating its 20th birthday and 50 years of Metro group. Because of that Makro prepared for its customers many contests and promotions. Birthday Lottery - the biggest project created because of this event is going to start on 29th of April.
Premio network lottery
The Fast-fit Premio Opony-Autoserwis connected with GoodYear brand – as a tire service and tire maintenance organized a lottery for their customers. There are more than 10,000 prizes to win on scratch cards.
X-mass Winiary 2013 promotion
Winiary always give their consumers gifts for Christmas. Unique One has launched a promotion on the sales floor with hostesses in L'eclerc, Tesco, Carrefour and Real.
Lottery "Play for the tablet" for KitKat
After months of waiting Google reveals the name of the latest version of Android mobile system - it will be Android KIT KAT! The new name is the result of collaboration between the world's most popular mobile operating system and the world's largest food company - Nestlé.
Lottery from Santa Claus for Makro
As we have known for some years Santa Claus supplies before holidays in Makro. On this occasion, Unique One and Makro Cash & Carry have prepared for the customers a lottery based on well-known and well-liked scratch mechanics.
The biggest lottery in Poland
It's summer time - it's Loteriada! So once again we have been spending our vacation like that :) - being the organizer of the biggest lottery in Poland. You could win was Apple's branded equipment, iconic scooters and the Alfa Romeo Sport. Servers accepting applications were heated to redness. We received 13.5 million requests !!!
Makro is changing for me
Makro listens to his customers and introduces the changes they expect. We have prepared an image campaign for Makro to highlight the facilities Makro has introduced for its clients
Winiary What a number
Under such an ambiguous slogan was the national lottery Winiary. The main character of this action was the receipt number and a unique, instant win mechanism, specially developed for this lottery by Unique One.
Lotos Regatta - We set off on a cruise
This is the title of Lotos Oil Loyalty Program for various oil distribution channels. Maritime miles on the way to the destination port were collected by all participants of the port regatta, where they were waiting for super attractive prizes.
Easter lottery in Makro
Off-road cars, hundreds of thousands of prizes, simple mechanics based on well-known and favorite scratchcards are a recipe for the success of Easter promotion. Two of these scratches were inscribed: "You won the Nissan Navara!"
Premio Workshop Lottery
Premio brand belonging to the GoodYear group in the tire replacement and maintenance season organized a lottery for its customers. You could win the Fiat 500.
Holiday Nestle lottery
Kaufland customers could go on holiday with their new car. It was enough to buy Nestle products and take part in a Unique One lottery.
A good day with Naleczowianka
Successful, because in the Unique One lottery you could win the payment cards worth up to 7000 zł. With the Nałęczowianka card, shopping will always be successful.
Lottery for Nestle Bars
In the Unique One lottery you could easily increase your pocket money. It took 1 candy bar and a submission. Participants who happily won took up to 3,000 zl.
M1 like a million
Thanks to M1 you can be a millionaire. Isn't that a nice feeling? You can quit the job and tell the boss 'I don't care, I have a lotto' :) and still you can afford a lot. The unique one in this lottery has applied some technical novelties.
Win the Becic
Becikowe in Poland is 1000 zł. Such a prize in the Unique One lottery won every day 10 winners and so for 100 days of promotion. In total, we distributed 1 million zł.
Become a Makroman's Friend
Now children under 140cm high can enter Makro Halls at weekends. We were asked to communicate and implement this change. We were very happy because a few people from our agency remember those times when they could not enter the Makro and counted the time when they crossed the magical 140 cm :)