In order to take part in the lottery you need to buy at least one Promotional Kit and then pick up the scratch card from an employee of the Orlen station. The participant immediately learns about the prize that he or she won, i.e. a car or one of the VERVA products. Additionally, a VITAY participant can register the codes from scratch cards at www.loteria.orlen.pl and play for a trip to the race in which Robert Kubica participates, which means additionally to win one of the six exclusive five-person trips! Dates of additional prize draws are available on the lottery website. Drawings of these prizes will be broadcast on Public Polish Television.
The lottery is supported by an advertising campaign on TV, radio, Internet and POS materials (sticker on the package, poster, wobbler, pallet wrapper, stand) and landing page of the action.