To take part in the raffle, you must purchase at least one pack of the promotional item (KitKat bar with information about the lottery on the packaging) during the promotional period, read the code on the packaging and make a valid registration on the website www.GRAJoPS5.pl Attendees will instantly know if they have won any of the 50 PlayStation®5 consoles.
The UNIQUE ONE agency is responsible for the adaptation of the world-wide graphic of the advertising packaging and the website for polish market, as well as for the organisation and operation of the lottery. The lottery is supported by a nationwide advertising campaign. Advertising activities are present on the Internet, at poinst of sale and in the commercial press. Lottery communication was also found on the carriers of the OOH.