In order to take part in the lottery , one needs to buy three promotional products at a time and send a text message to 70966, writing the numer of the receipt in the content. The consumer immediately finds out if they have won an instant prize of one of 120 bags made from recycled bottles. Additionaly, all entries will be entered into draw for a weekly prize – a KROSS trekking bike and the grand prize – a Nissan Leaf electric car.

The lottery is supported by advertising activities in social media, mobile applications and the Internet, as well as by POS materials at points of sale.

UNIQUE ONE Agency is responsible for the creative concept, organization and operation of the lottery.