The action consists of two stages - on the first of them one can vote for the so-called "challenge" proposals, i.e. tasks to be carried out by influencers involved in the action. The latest Canon EOS R system is used to perform the tasks. The second stage, which starts at the beginning of December, concerns voting for the implementation of previously picked challenges - they will be published in social media of individual influencers. Followers cast their votes and also comment on every project - it is they who emerge the winning influencer. For the most active followers there are prizes - inspiring meetings with a selected influenceer.
Unique One is responsible for the promotion, creation and developement of the landing page of the website (www.promocjecanon.pl) and the project of digital communication. The promotion is supported by a digital campaign. The Unique Digital agency is responsible for media planning and purchase.