Case Study
Winiary
Recommend noodles creatively.
Client/Brand: Nestle Poland / Winiary
Action name: Recommend noodles creatively
Type of action: B2C sales promotion
Campaign objectives 
Increase target group awareness of Street Food instant dishes
Increase in number of likes on @Winiary profile on Instagram
Target group
Young people, students, working people aged 18- 27, people looking for quick snacks who like a variety of flavors. Eat instant meals at least once a week.
Implementation of the campaign
Mechanism and strategy
The campaign was based on a contest mechanism (descriptive), in which participants entered through the Instagram profile of the Winiary brand.
In order to take part in the action, one had to:
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1Go to the IG of the Winiary brand, read the terms and conditions.
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2Follow Winiary's profile on Instagram. Recommend to us an iconic game, a mega movie, an epic book, or a shtick of music, and along with your reasoning, write in the comments which flavor of Nudli and why you choose it. Use #NudelsCreatively
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3Each entry is a stake in the game for attractive prizes - both in-kind and in the form of vouchers.
Communications
The action was communicated:
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Social Media
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Website
- The contest was mainly communicated on Winiary’s own SoMe. In addition, a campaign with sponsored posts was implemented.
Influencers also provided support for the promotion, posting 1 post and 1 story report on their IGs.
Materials presenting the creation
Effects of our activities
- 1 503 submissions for action.
- 1 142 likes Winiary brand on IG.
