Case Study
Rossmann
Shake for luck
Client/Brand: Rossmann
Action name: Shake for luck
Type of action: B2C sales promotion
Campaign objectives 
Encouraging both existing and new club members to use the Rossmann.pl mobile app.
Increasing the frequency of purchases.
Building strong customer-Rossmann relationships throughfun, brand interaction.
Target group
Wide target group. Mainly women, customers of Rossmann drugstores.
Implementation of the campaign
Mechanism and strategy
We have prepared a promotional lottery, dedicated to the target group. The lottery used an innovative instant-win mechanism. The participant did not wait for the drawing only received the result immediately after casting the entry, performing a “shake” with the phone.
Mechanism based on 3 simple steps:
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1Do your shopping at Rossmann drugstore for a minimum of 20 pln.
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2Scan the app or make a Rossmann GO transaction.
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3Shake your phone and find out right away if you won!
Communications
The action was communicated through:
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Social Media
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Website
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You Tube
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TV spot
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POSM
The main communication medium was online/TV activities, but we distinguished:
- POS Materials
- Application rossmann.pl
- Display campaign
A sweepstakes landing page was created, and the entire campaign was supported by a banner campaign and on Rossmann’s SoMe channels.
Materials presenting the creation
Effects of our activities
- Over 2,370,000 action requests.
- Over 5,800,000 shake
- On average 100,000 shake per day.
- On average 2.5 shaking on the action participant.
- Over 12,000,000 page views of the promotional page in the app.
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2 370 000
action requests.
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12 000 000
page views of the promotional page in the app.
