Case Study
Nesquik
Kids Challenge
Client/Brand: Nestle Poland / Nesquik
Action name: Nesquik Kids Challenge
Type of action: B2C sales promotion
Campaign objectives 
Gaining 500 likes on Nesquik profile during the campaign period
Gaining 500 entries to the campaign
Increasing the visibility of the product on social media
Activating the profile during the difficult times of the pandemic
Target group
Parents (mainly moms) as household purchasing decision makers and children through their parents.
Implementation of the campaign
Mechanism and strategy
The goal of the campaign was to activate children in a creative challenge, resulting in increased reach and activity on the client’s social media channels. Additionally, the communication was supported by the Bakusiowo profile.
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1A challenge was announced on the social media profile
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2You could participate in the challenge in one of 3 categories: #nutachallenge (singing), #smakchallenge (food), #sportchallenge (movement).
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3During the finals, which took place on the Bakusiowo.pl channel, the winners were selected
Communications
In the run-up to and during the campaign, social media communication was carried out with the support of Bakusiowo.pl.
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Social Media
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Website
Materials presenting the creation
Different stages of the competition
Effects of our activities
- On average 130,000 recipients of posts in communications on SoMe.
- 34-fold An increase in the number of fans on the fanpage.
- Over 11,000 comments under the final post.
- 2x greater involvement of participants than the market average.
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110%
presumed applications for action.
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480%
the assumed growth of fans.
