OLA DOBRUCKA- Age 18
Fashion and Health Blogger
Health and Fashion are necessities in her life. Ola typically, along with her mom, buys her groceries directly from farmers.
We know people - that's why we are effective. We have been researching consumers needs for over a dozen years. We know them, and what they are looking for while shopping, which dreams want to fullfill. We are close to people. Clients of our clients. That's why we still help to increase the sales records and more often to achieve the success by our brands.
It was the 8th time when we organized the biggest in Poland lottery promoting Lotto games. This year it was possible to win: 18 white Mercedes-Benz cars class A and 267 different prizes such as: notebooks, smartphones, smartwatches and tablets. Lottery took place all summer, since 4th of July to 31st of August 2016. She was based on very popular mechanism Instant Win. As each year millions of Polish took part in our event. All was finalised at ‘Wielka Warszawa’ on horse race track on Służewiec. Gala was leaded by Conrado Moreno and the prizes were given by the Chairman of Totalizator Sportowy.
The next innovation was entered on Polish market by our agency. We have created the first mobile app for reading dates from receipts. App is created for Android and iOS and was made for registration of receipts for National Receipt Lottery. By using the camera in your mobile or tablet it changes dates from the receipt into the digital and automatically fulfill the application form for event. The user has to only accept the application.
This is the creative title of nationwide campaign we were happy to lead for Nescafe brand from Nescafe Polska company, which is 150 this year. Unique One Agency was responsible for Big Idea of this campaign, graphic materials, organization and realisation of this project. For this campaign was create the landing page with special animation of spinning mug (Instant Win mechanism), which stopped on the prize that you have won. Event was highly recognizable and got great credit on polish market.